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Transaction cost theory refined
Ungruhe, Markus ;  Kreis, Henning ;  Kleinaltenkamp, Michael ;  Universität <Berlin, Freie Universität> / Fachbereich Wirtschaftswissenschaft

Main titleTransaction cost theory refined
Subtitletheoretical and empirical evidence from a business-to-business
marketing perspective
AuthorUngruhe, Markus
AuthorKreis, Henning
AuthorKleinaltenkamp, Michael
InstitutionUniversität <Berlin, Freie Universität> / Fachbereich Wirtschaftswissenschaft
No. of Pages24 S.
Series Discussion paper / School of Business & Economics ; 2010/21 : Economics
Keywordsnew institutional economics; risk; uncertainty; asset specificity
Classification (DDC)650 Management and auxiliary services
AbstractRecently, integrating Transaction Cost Economic (TCE) and Resource Based View (RBV)
arguments has become one of the most prominent theoretical approaches in research on
business relationships. We question this dominance and strengthen an exclusive TCE
perspective by recalling two of the core TCE constructs in order to achieve full exploitation of
TCE reasoning. We discuss the transaction attributes “asset specificity” and “uncertainty” and
identify conceptual gaps that lead to ambiguous results regarding the test of TCE guided
hypotheses in prior relationship marketing and management research. To overcome these
problems, we redefine both concepts and show that they are interconnected in more complex
ways than past empirical research has accounted for. Hypotheses are derived and tested
empirically in a cross-sectional online-survey setting by using means of structural equation
modelling.
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FU DepartmentDepartment Business and Economics
Other affiliation(s)Marketing Department
Year of publication2010
Type of documentBook
LanguageEnglish
Terms of use/Rights Nutzungsbedingungen
Created at2010-10-06 : 08:26:51
Last changed2014-01-23 : 04:20:14
 
Static URLhttp://edocs.fu-berlin.de/docs/receive/FUDOCS_document_000000006722
ISBN978-3-941240-33-9
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