Only strategic action?
Schleifer, Philip ;  Lütz, Susanne ;  Arbeitsstelle Internationale Politische Ökonomie <Berlin>

Main titleOnly strategic action?
Subtitleprivate governance in the global sportswear industry
AuthorSchleifer, Philip
EditorLütz, Susanne
No. of PagesIV, 23 S.
Series PIPE - papers on international political economy ; 3
Keywordsprivate governance; private actors; transnational companies; norms; CSR; labour standards
Classification (DDC)330 Economics
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AbstractWhat motivates companies to invest in corporate social responsibility (CSR)? Analysing CSR in the global sportswear industry, this paper advances the hypothesis that the campaigning activities of human rights activists pushed industry leaders Nike and adidas to incorporate labour norms in their business (sourcing) practices. Drawing on the spiral model of human rights norm internalization, the paper’s findings suggest that the efforts of leading sportswear companies to address poor labour standards in their supply chains can no longer be explained by mere strategic behaviour induced by external pressure, but are increasingly the result of norm guided behaviour. In the case of adidas and to a lesser extent with regard to Nike evidence points to a “prescriptive status” in which the dominant mode of action shifts from the logic of consequences to the logic of appropriateness.
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FU DepartmentDepartment of Political and Social Sciences
Other affiliation(s)Arbeitsstelle Internationale Politische Ökonomie
Year of publication2010
Type of documentBook
Terms of use/Rights Nutzungsbedingungen
Created at2010-06-17 : 01:32:18
Last changed2015-02-27 : 08:25:26
Static URLhttp://edocs.fu-berlin.de/docs/receive/FUDOCS_document_000000005652