Object oriented approach to integrating business context with business processes Kosalge, ParagKotlarsky, JuliaHinze, AnnikaDoctoral Consortium of the Conference on Advanced Information Systems Engineering <9, 2002, Toronto>
Object oriented approach to integrating business context with business processes
Freie Universität Berlin, Fachbereich Mathematik und Informatik : Ser. B, Informatik ; 02,13
004 Datenverarbeitung; Informatik
Successful change from a brick-and-mortar firm to a click-and-mortar organization
depends on simultaneous analysis and change in all its major elements. The human
element is a major element and yet neglected by organisational change methodologies.
Especially the `Context’ comprising of deeply imbedded business models and mindsets
are not captured by process methodologies of transformational change. The research
question is ‘How can most of the information related to the context of the business
processes, mainly the human context, be systematically captured and integrated with the
To answer the question, the researcher developed an Object Oriented approach to
organisational understanding, based on Richard Watson’s (1999) work on strategy for
Internet organizations. The approach captures not only the processes, but also the
attitudes, mindsets, behavioral patterns of people running those processes and their
surrounding context. The interplay between them is captured through `causal patterns’
that are often at the root of organisational success or failure. Causal patterns are sustained
patterns of behavior in an organisation, formed when behavioral patterns interact with
each other. The OO approach adduced effectively captures, models and analyzes the
The OO approach was validated by applying it to an organisation. Case study research
methodology was used. Research results indicate that 5 years back causal patterns led to
good market reputation with loyalty of customers, suppliers and employees. Over time
the business processes remained unchanged but the context changed, turning virtuous
causal patterns into vicious. Reengineering would have failed, as the problem did not
originate in business processes. The OO approach neatly captured the phenomenon.
The research implies 1] revision in change methodologies. 2] OO can be used to model
Internet organizations, their strategies and internal operations simultaneously, increasing
probability of successful transition to e-business 3] lead to realistic simulation of any
organisation. 4] give directions to identify process granularity, help ERP implementation.
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