Countless determinants of export success that are supposed to help managers reduce the
failure rates of export ventures have been identified. Despite this abundance of studies,
however, little is known about the determinants of the internationalization success of services. In this paper, based on prior studies focusing primarily on manufactured goods and the key characteristics distinguishing services from goods, a comprehensive conceptual model for the successful internationalization of services is developed.
Falls Ihr Browser eine Datei nicht öffnen kann, die Datei zuerst herunterladen und dann öffnen.